Client Path Marketing

Text Box: The Cornerstone of Enfront Strategy Client Path Marketing is both inspiration and methodology. It is a reminder that marketing is about loyalty building, whether we operate a business, a non-for-profit, or a morale building department within large enterprise. It reminds us that loyalty doesn’t just happen. We nurture it, and hold onto it, by carefully planned touches: right person, right time, right message. But Client Path Marketing is not about interesting theory; it’s about putting digital technology to work, powerfully. It’s about carefully analyzing the Client Path stages that apply to our reality; looking honestly at strengths and weaknesses; and building communication infrastructure that systematically drives loyalty building. Client Path Marketing allows a non-confrontational discussion between a marketing consultant and a potential client. And the fruit of that discussion will be improved marketing for the client and annuity income for the consultant.

Methodology

Text Box: Click for Screencast Summary More depth, www.ClientPathMarketing.com Client Path Marketing is a registered trademark of Enfront.inc., and was inspired by Harvard Business School case study methodology

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