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Home < Tools < Messages > Features > Art Specs |
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Corner Graphic |
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Full Image Side |
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Salutation, Message Block, Sign-Off |
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Logo |
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Photo Block |
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User Info |
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For those many occasions when direct mail provides greater impact, is more likely to be read, and provides a physical keeper for later reference or use. Proven ability to rise above junk-mail status through personalization, sender photo (optional), and recipient relevance. Graphic and text elements are archived, ready for on-demand marketing from any web-connected computer. Order by noon, cards are in tomorrow’s mail. Archived private graphics at the Account level, accessible by Account’s Users. Public art library also available. Target individuals or small groups (personalization through mail-merge technology), based on Client Path Stage and/or specific interests. Direct integration with CPMDataManager.
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Corner Graphic: often the “grabber,” Salutation and Message Block support mail merge. Logo: one archived for Account. Full Image Side is a single graphic delivering information or persuasion and marketing urgency. User Info is 7 lines for phones, website, etc. Photo Block: to support personalization by sending User; other graphics can be subbed. |
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A “fixed template” system to allow single-card orders. You customize each template element.
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Postcard Elements |