Text Box: Simple Examples of On-Demand - You meet a new Acquaintance at a networking event. Your follow-up immediately using a one-two touch consisting of email and postcard, both preplanned and ready to go. - Your earn a new customer and immediately roll out your preplanned Thank You and Satisfaction Feedback system. Preplanned, ready-to-go. - You’re having a weak sales month. On the 14th, you execute a preferred customer event that is preplanned except for insertion of dates and offer. You pull data from your well-organized system, and implement the program in 24 hours. Text Box: On-Demand Marketing is pre-planned, ready to execute on cue. [See examples in box]. —— Much important marketing never happens! As traditionally defined, new marketing initiatives are painful, involving long planning and execution cycles. Of course, painful can also mean expensive. Marketing’s pain is another reason that many companies take the simpler approach of working with an advertising sales person who makes it all easy...just give the okay and they’ll produce and place your ad. But, as we’ve discussed, this is not necessarily the right approach for your overall marketing needs. On-Demand Marketing Programs have been pre-planned and are ready for swift roll-out. They can involve any or all stages on your Client Path. They can involve execution as simple as email, or can involve personalized direct mail, phone calls, forwarded literature, or premium products. The key is ready, on-demand protocols. And the result is truly empowering; a sense of active, at-your-fingertips marketing that is the polar opposite of sitting and hoping for response from a traditional advertisement. Note that development of on-demand systems can be an ideal use of professional marketing assistance; both to help you focus on implementation and to bring ideas that have been marketplace tested.

On-Demand Marketing