Text Box: Many small businesses fail to market because existing staff lacks time, talent, or orientation. Assistance is necessary, almost by definition. Specifically, Client Path Marketing requires several changes that represent meaningful challenges: - A revised way of defining marketing - Successful Client Path analysis and project prioritization - A commitment to data capture and organization - A commitment to building infrastructure that will assure consistent effective marketing. - Development of internal discipline that leads to relentless execution of the marketing plan. A consultant, experienced with the Client Path process, can greatly facilitate this process, and improves the odds of successful implementation and consistency. Text Box: Qualities of a CPM Helper - Oriented to the size and realities of your business. - Respectful of your business savvy and aware that your input is crucial. - Affordable. - Common sense, vs. reliant on marketing theory. - Oriented toward building infrastructure and disciplined execution. - Current on web-based marketing technology. - Compatible with you and your

Assistance