CorporateMarketing
Text Box: Corporate Marketing Client Path Marketing may be helpful at three levels: - Corporate strategy may include Client Path “holes.” For example, many companies use national advertising to generate a flow of prospects but provide little infrastructure for follow-up with specific prospects. Using digital technology, it is possible to address these Client Path holes. - Many large organizations are, at the marketplace level, consortiums of small organizations. Client Path and micro-marketing principles can empower better sales and customer service performance at the local level. - Many projects—for example customer events—can be managed using Client Path Marketing principles and disciplines.