Attention:

x  Small Business Owner

x  Marketing Consultant

x  Graphic Designer/Writer

x  Educator

x  Marketing Services Provider

x  Not-for-Profit Communicator

x  Event Manager

x  Job Seeker

x  Corporate Marketer

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Navigation

Background:

x  In a Nutshell

x  Founder’s Intro

x  Marketing Defined Too Narrowly

x  Concept Evolution

x  Role of Technology

x  Scope of Concept

x  Progress of the Concept

x  Role of Help

 

Concept:

x  Core Fundamentals

x  Loyalty is Big

x  The Critical Questions

x  Important Definitions

x  Typical CPM Weaknesses

x  Role of Data

x  The “Math” of CPM

x  Understanding On-Demand

 

 

Action:

x  Action Steps Summarized

x  Lining up Professional Help

x  Defining CPM Stages

x  Analyzing Current Marketing

x  Putting Programs in Place

x  Data that Works

x  Discipline: Setup and Operation

 

 

Client Path Marketing is a creation and trademark of Enfront.inc, originally focused on improved marketing in the small business community, and pleasantly surprised by the many other applications being found for the Client Path concept.

Enfront acknowledges, gratefully, that many marketing thinkers have contributed to this methodology. Little is truly new.