NonProfit
Text Box: Not-for Profit Communicator Of course, the not-for-profit world involves many marketing challenges, and Client Path Marketing is applicable with appropriate change of terminology. Most universally applicable is the hoped for progression of a donor, from Stranger to Prospective Giver, to First-Time Giver, to Regular Giver, to Program Advocate. In some cases, we can more systematically recruit volunteers and work toward steadily greater involvement and advocacy. Other not-for-profits have a progression of program engagement that begins with Strangers and ends with deeply engaged program users. Using solid data management along with carefully thought-out communication, tailored to relationship, the not-for-profit can actively implement Client Path Marketing Text Box: Example Stages: Fund-Raising - High Potential Stranger - Acquaintance - Active Prospect - First Time Giver - Steady Giver - Declining Giver - Lapsed Giver - Program Advocate