Educators
Text Box: Educators: Client Path Marketing was inspired by two years of Harvard Business School case-study methodology. It is easily understood in a few minutes and allows exploration as deep as audience sophistication allows. And it is assuredly compatible with other teaching methodologies you are using. Educational value includes: - Practical example of the role of technology evolution on marketing evolution. Digital tech makes it possible! [Concepts to introduce: micro-marketing and on-demand marketing; both products of the digital age.] - A venue to teach the vital role of customer loyalty while positioning loyalty building as part of the overall marketing mix. - A method of connecting, immediately, marketing theory and swift, decisive marketplace action. - A venue for teaching that every employee is engaged in “marketing” and every touch with Strangers, Prospects, or Customers should be viewed as instrumental in loyalty-based marketing. Text Box: Use of Trademark and Concept: In most educational applications, use of the Client Path Marketing title, graphic and descriptive content is free to educators; requiring only an emailed request for permission which we will promptly consider. We ask that usage includes this language in a position easily noted by participants: Client Path Marketing is a registered trademark of Enfront.inc.