ContentProvider

Text Box: Graphic Designer / Word-Crafter:
The Client Path Marketing concept makes active use of on-demand communication. 
  - Often, this communication is pre-designed and archived for use as needed. 
  - In other cases, the basic program is pre-defined [e.g. a preferred customer sale that is implemented in the second half of slow-revenue months], but the specific content is revised (swiftly!) to fit situations.
  In either case, an organization utilizing Client Path Marketing needs content development, and this need represents an ongoing business opportunity.